Our Story
About Cenitra
Empowering Travel Agencies With Smarter Technology
Our Story
Empowering Travel Agencies With Smarter Technology
Cenitra is a travel technology platform created to help agencies, tour operators, and group travel organizers run more efficiently and grow with confidence.
We believe travel professionals should focus on creating amazing travel experiences, not on struggling with scattered tools and manual processes.
Cenitra was born from a simple observation: most travel agencies still rely on manual workflows, disconnected apps, and time-consuming payment processes.
Our founders — with decades of experience in software development, travel operations, and digital transformation — decided to build a single, centralized platform to solve these challenges.
Behind Cenitra is ALJ Global Sdn. Bhd. (Malaysia), working in close collaboration with United Software Solution (USS), our trusted technology partner with a headquarters in Bangladesh.
This partnership combines ALJ Global's travel industry knowledge and SaaS expertise with USS's world-class software engineering capabilities, allowing us to deliver a platform that is both scalable and internationally competitive.
Together, we ensure Cenitra stays reliable, future-ready, and adaptable for agencies across Malaysia, Bangladesh, and beyond.
Comprehensive travel technology solutions for modern agencies
Bookings, payments, and customer management in one secure platform.
Agencies can start with the Core Plan, add Flex modules as they grow, or go fully custom with Elite.
Especially for regulated travel like Hajj & Umrah, with built-in document and visa tools.
Helping traditional agencies move online with branding, integrations, and automation.
To empower travel agencies with modern, affordable, and scalable technology so they can compete in a digital world, delight customers, and grow sustainably.
Modern, affordable, and scalable solutions
To become the leading travel SaaS platform in Southeast Asia and South Asia — powering thousands of agencies with reliable tools, seamless payments, and innovative integrations.
Leading platform across Southeast and South Asia
Building tools that simplify complex travel operations
Growing alongside our customers, with trusted collaborations like our work with United Software Solution
Clear pricing, clear processes, and secure data handling
Helping agencies start small and expand without changing platforms
Cenitra is continuously evolving — adding new payment options, advanced analytics, and integrations to keep agencies ahead of the market.
With our Malaysia HQ and Bangladesh technology hub, we're positioned to support agencies locally and globally.
Cenitra is a product of ALJ Global Sdn. Bhd. (201901010083) in partnership with United Software Solution (USS) — delivering world-class digital solutions for the travel industry.